Imagine if all your customers believed in your business, products and services as you did. What would that look like? Picture what you would do on a daily basis if your clients regularly introduced you, promoted you, and directed the process of selling your products and services to more clients. What would that ideal customer do?
What if all of your customers were sales people? Literally. Of all the possible target prospects of your product or service, what if you chose to only sell to sales and marketing professionals?
What do all independant or high growth stage companies’ sales and marketing professionals need to increase their sales? What is fundamentally more important to them, more or enough? What’s the reason they decided to make sales a profession — to make more money, to have more freedom, or to help other people?
What do all sales and marketing professionals want or need?
Now, how can your current product or service be positioned to meet those needs?