I may not know.
As a sales and marketing professional, I have made a career out of sitting down with other professionals for the purpose of discovering and pursuing how we can help each other’s business. I’ve met with over a thousand business owners, professionals, consultants, contractors and independent agents over the years with most meetings ending in a next step to help each other’s business or careers and few — I can count them on my hands and toes — have resulted in a long term business alliance.
The more I meet with people, the more I’m convinced that the synergy I quickly and clearly see should work. I’m fascinated with best practices, successful people and what people do. In discovering how something or someone works, I’m able to help others solve problems. I’m a small-business leadership, sales and marketing consultant.
Of the many attributes I possess as a successful professional, a particular few packaged together often serve as a hindrance. I find it very hard to give up. In fact, the more challenging something proves to be, the harder it is for me to quit. Couple this with an eternal optimism and sometimes you get a form of insanity: doing something over and over again expecting different results. And what fuels this insanity? Creativity. Each time I fail, I convince myself I understand what failed and how it should work next time.
As I look back, I realize how much time I have wasted in pursuing the yet largely unfulfilled potential of sales and marketing alliances with other businesses.
But I have a dream, a vision. I can clearly see how large and small businesses can help promote each other’s services and products. In fact, I’m constantly showing people how to do it and what to do. I help them discover why they should do it and often get them to say they’re going to do it and yet it rarely happens. And if it gets off the ground, it rarely lasts long enough to be successful.
Now, here’s the thing. With the vast number of failings I’ve experienced in creating unofficial strategic alliances, I’ve learned well enough what doesn’t work. I’ve a wealth of experience people will pay for and I know what will work if only I can find the right people, train them in the right mindset and behaviors that will guarantee their success if they only do it long enough, show them what to do and do it for them.
So that is what this blog is about: my continued pursuit to help people be phenomenally successful in driving revenue and increasing the bottom line and, while I’m at it, become magnificently successful, too. I will show you how we can grow each other’s business through systematic sales and marketing systems and practices. And the most importantly, I will identify those individuals and companies that need and want to participate and help them get out of their way and overcome they’re biggest obstacle: themselves.