If book authors need websites and blogs, then so do sales people. Whether a corporate cog on a team, an independent agent or a channel account manager, each salesperson is a brand. The sales consultant’s job is to hunt, meet and build relationships with people who don’t know them yet in order to help them decide on what they want and be chosen to deliver that feeling, product or service.
Just as a company needs at least a static page identifying their existence, service and satisfied customers, so does a salesperson. That’ll suffice and if properly executed, search optimized and linked, it will deliver information, build credibility, produce leads and sustain a message. Better yet, a salesperson can effectively blog to brand him or herself and the company.
One of the elements listed in the guide, "The 10 Biggest Breakthroughs in a Salesperson’s Life," is the active pursuit of leverage to exponentially save time and increase effectiveness, volume and growth. Imagine if the information provided on the website were quadrupled and then quadrupled again and again to your target market? Imagine it another way.
Now, imagine the same idea, but instead of an electronic and static form of leverage, imagine if the power of the personal, trusted, advisor relationship were systematically leveraged? WOW.