The accruing value of art is the signature.
The residual value of a service is the contact name and number and installation or last service date. HVAC techs do it. Automobile service companies do it. Treatment companies do it. If you sell a consulting service or product, do you do it?
- Is your contact information and next service date on your invoice and service report?
- Is an expiration date or replacement date with a telephone number to a call capture service left where identification information is to be expected?
- Information gets old and needs to be updated. Is a telephone number or URL promising updates on your folder brief?
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