Mar
11
For the time it takes to write articles or blog, does this payout with more sales? Used as an Information Marketing tool, posting regularly is certainly a branding continuity device when properly used can create a lead source. Blogging:
- Creates credibility (or dubious reserve, if you aren’t careful)
- Can be used to build an opt-in email list or mailing list
- Should periodically promote special calls to action such as comments and information and product requests
- Is a form of viral branding
A regular poster serving the mortgage industry, always happy Ms. Sawyer shares a way to blog without creating original content, therefore, assumably saving time and overcoming any barriers keeping you from participating in the blogosphere. She’s promoting a turn-key solution of content provisioning for the mortgage and real estate industries.
There are other ways to blog without creating original content. To save time and drive traffic, repost other blogger’s content. When you repost the actual content, always linkback and give credit. Add value with a summary or put into context with new information or provide comparitive analysis siting multiple posts of differing views on the same subject. Other methods to save time in content creation are to:
- Invite guest authors or co-authors; share materials
- Hire a ghost writer
- Aggregate or repurpose information and make sure to give credit. This includes stats or charts or other sourced articles
Blogging takes time. It’s certainly a marketing tool. Can blogging be used to regularly set appointments with clients or prospects? Trackback or comment and let me know.
Mar
07
Announcement: If I have your email address and I know you are a Realtor, small business owner, entrepreneur, salesperson, independent agent or marketer, you will soon be subscribed to my bi-weekly email of the articles I publish about the subject of Alliance Marketing and Selling. In fact, I will be doing exactly what Jim Cronin from the Real Estate Tomato prescribes to initiate new Blog readership. In the past, although only for a couple of months, I routinely sent bi-weekly emails with links to my blog posts of an earlier blog with similar 25% readership success so I know what he suggests works.
So the question is: Can you regularly set appointments using a weekly or bi-weekly email subscription?
I don’t know yet, but 3 different campaign types come instantly to mind which should easily drive up personal response either by telephone or email.
- Start with a blog about exactly what you do to your target audience and start with a complimentary e-zine subscription with 3 or more article leads. The postings should have a call to action within each post to entice the reader to ask for a sit-down or next step.
- Send out small batch, personalized emails stating a purpose for getting in touch and ask the best time for a call or visit. Being slightly vague to entice the reader to "fill the information gap" may improve response. Asking for help or suggesting an invitation are good lead-ins.
- Directly ask for the appointment via personalized email stating exactly the purpose or agenda or intended outcome with the reader’s needs in mind, of course. The challenge here may be not knowing exactly your readers’ needs in order for an appointment to sound necessary.
Which one sound most effective to you? Which approach will you try first?
THROWDOWN! with Alliance Science: Start your campaign and record the results. We want to know how many emails, over how much time, with how many responses and how many appointments set. Respond with an email to Throwdown at OwnersHelp.com or comment to this post. Every response will be considered for a personal interview to discuss your results, your special topic of expertise and promote you or your business. The first one to respond will get 5 FREE CD’s of the interview for your promotion purposes.
For the time it takes to write articles or blog, does this payout with more sales? Used as an Information Marketing tool, posting regularly is certainly a branding continuity device when properly used can create a lead source. Blogging: 
